Description
Karen Tiber Leland, best-selling author of The Brand Mapping Strategy: Design, Build and Accelerate Your Brand, will share the proven tactics that have helped her clients cumulatively sell over a million copies of their books and, in some cases, become New York Times bestsellers.
In the fast-evolving landscape of book publishing, the difference between obscurity and success often hinges on the author’s ability to master the art and science of book marketing. In this roll-up-your-sleeves, hands-on workshop, we’ll be guided through a proven process to equip us with actionable strategies and a customizable marketing plan tailored to our book’s unique needs.
The highly interactive workshop offers direct feedback on marketing ideas and plans, as well as examples of book launches with insights into what worked, what didn’t, and why. We’ll learn about current digital marketing strategies and how to apply them, and we’ll get insights into common pitfalls and how to avoid them.
