Description
Writing a business book or other substantial content has become a powerful tool for entrepreneurs, executives, and CEOs looking to bolster their personal and business brands.
This hands-on, interactive workshop will explore the core motivations and best practices for writing a business book or content, including enhancing personal branding, establishing thought leadership, generating potential customers, driving website traffic, and sharing invaluable knowledge and expertise.
We’ll get practical advice on navigating the complexities of business writing. By the end of the workshop, we’ll understand how a well-crafted business book (and other written content) can be a multifaceted tool to elevate our brand. We’ll have the knowledge and resources to embark on our business writing journey confidently.
About Karen Tiber Leland
Karen Tiber Leland is an author, media personality, speaker, and businesswoman. She founded the Sterling Marketing Group, a branding and marketing strategy firm where she works with authors, entrepreneurs, and CEOs to build stronger personal and business brands. Her corporate clients have included Apple, AT&T, Google, Oracle, Avis Car Rental, Johnson & Johnson, LinkedIn, Twitter, and American Express. Leland is the best-selling author of 13 books, including her latest, The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand. Translated into 10 languages, her books have sold more than 450,000 copies. She writes regularly for Inc.com, Entrepreneur.com, and Forbes.com. A frequent media guest, she has been interviewed by The Today Show, Fortune, CNN, Bloomberg, Oprah, Fast Company, INC. Magazine, and others. Also an international keynote speaker, she has been engaged by Yale, TEDX, Stanford, Harvard, and many more.
