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Karen Tiber Leland Personal Branding

W66 Building Authority: A Writer’s Guide to Personal Branding
Sunday, February 16
9:00–10:30 p.m.

$110.00

WRITING WORKSHOP | Karen Tiber Leland | Publishing & Marketing

In stock

Description

In an era when the line between personal and professional identity is increasingly blurred, the art of personal branding has never been more crucial for writers. This hands-on and engaging workshop is designed to provide us with the tools and insights to craft powerful personal brands that resonate with publishers and readers alike.

Personal branding goes beyond catchy slogans; it’s about weaving a multilayered narrative that is consistent and compelling across platforms, online and off. This workshop introduces the innovative Modern Marketing Pyramid and Brand Mapping™ process, a structured approach to discovering and articulating one’s unique identity and value proposition. Through interactive sessions, we’ll delve into topics critical to developing a standout personal brand for writers.

This comprehensive roadmap to mastering the art of personal branding will leave us better able to elevate our influence, engage more deeply with our audience, and achieve new heights in our writing careers.

About Karen Tiber Leland

Karen Tiber Leland is an author, media personality, speaker, and businesswoman. She founded the Sterling Marketing Group, a branding and marketing strategy firm where she works with authors, entrepreneurs, and CEOs to build stronger personal and business brands. Her corporate clients have included Apple, AT&T, Google, Oracle, Avis Car Rental, Johnson & Johnson, LinkedIn, Twitter, and American Express. Leland is the best-selling author of 13 books, including her latest, The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand. Translated into 10 languages, her books have sold more than 450,000 copies. She writes regularly for Inc.com, Entrepreneur.com, and Forbes.com. A frequent media guest, she has been interviewed by The Today Show, Fortune, CNN, Bloomberg, Oprah, Fast Company, INC. Magazine, and others. Also an international keynote speaker, she has been engaged by Yale, TEDX, Stanford, Harvard, and many more.

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