Description
Whether you love it, loathe it, or have yet to even join it, social media is a necessary, effective, and FREE tool that can be used to meet and connect with readers. Having a solid platform on social media and a legion of loyal followers will not only make an author more attractive to agents and publishers, but it will also help sell more books. Join PR-executive-turned-author Sara DiVello as she shares her favorite hacks on how to build an author brand and authentically engage with a community of followers. She will demystify how we can powerfully leverage this tool to best meet our goals. We will look at what works, what doesn’t, and why. And we’ll have the chance to craft and share a post in-class for feedback.
About Sara DiVello
Sara DiVello is the author of Broadway Butterfly: A Thriller, which was an Entertainment Weekly Most Anticipated Book, CBS New York Book Club Pick, featured in Vanity Fair, and earned starred reviews from Booklist and Library Journal.
In her prior corporate career, she spent 15 years building and running PR and marketing programs for large, international companies. She now speaks and teaches nationally on the topics of branding, social media, and publicity for authors, and is the creator and host of Mystery and Thriller Mavens, a popular author interview series and interactive Facebook group. In that role, she has interviewed over 450 author interviews, ranging from the bestselling and world-renowned to the buzziest debuts.
Sara is the co-chair of the Nantucket Book Festival and the director of social media strategy for the International Thriller Writers association. She also serves on the board of the Friends of the South End Library, a thriving city branch of the Boston Public Library, where she curates the author-speaker series. In her spare time, Sara loves to teach yoga, cook (and eat!), garden, and go for leisurely walks with her husband and their beloved rescue mutt, Peludita.
