Description
What’s a “brand,” why do you need it, and how do you build one? What if social media feels icky, self-promotional, or too me-me-me? What should you post, how often, and when? What if you can’t think of anything to say? How do you attract the #Bookstagram community (book influencers) and what about reaching readers?
Whether you’ve been avoiding it, tentatively trying it, feel totally lost, or are actively looking to take your account to the next level, this workshop will empower you with the information and confidence to help you meet your goals. Having a solid grasp of social media and a flock of devoted followers will make you more attractive to agents and publishers, and, ultimately, help you sell more books.
In her corporate career, former PR-executive-turned-author Sara DiVello built and ran PR programs for multi-billion-dollar companies—and now she’s sharing how these hard-won, insider hacks can help writers build a brand and attract followers. Sara is also the founder and host of the Mystery and Thriller Maven Author Series in collaboration with Murder by the Book, one of the oldest and most respected independent, female-owned bookstores in the country. She has hosted 450 interviews with authors ranging from debuts to celebrities.
