In this class, we will discuss what to expect from your publisher when marketing your book — what a publisher does and doesn’t do for an author (and how to work with your publisher effectively). We’ll also discuss and look at examples of successful author-generated marketing promotions. We will explore what you can do yourself, versus what a publisher might do for you. From galleys to bookseller outreach to social media marketing and influencer outreach to advertising to book clubs. There are a plethora of ways to spread the word about your book and build your brand as an author.