2003 Building Your Successful Book Launch Plan (ENGLISH)

Most authors approach their book launch the same way — we build a to-do list, try to do everything, run out of time and money, and sometimes wonder why it didn’t work. The problem isn’t effort. It’s the absence of a strategic framework.

We often over-invest in the one part of marketing that costs the most and converts the least — building awareness. But awareness without investing in social proof or giving readers a concrete reason to act is an expensive way to generate interest that never converts to sales.

The good news is that a successful book launch doesn’t require a massive platform, or a list of a hundred activities.
In this hands-on workshop, we’ll work on building an effective launch plan using a framework that covers the four elements every successful launch needs:

• Strong foundations (which includes your target reader profile, book categories and keywords)
• Social Proof (the many ways to get others talking about your book)
• Awareness
• Reasons to Act

We’ll examine how the balance between these four elements can shift dramatically depending on your budget — and why authors with the smallest budgets often get where to spend wrong.

By the end of this session, you’ll leave with a plan to apply to your next successful launch.

Instructor

Lainey Cameron