1002 How to Sell Your Book to Readers (ENGLISH)

There are too many brilliant books in the world that will never find an audience because they lacked marketing, publicity, and word of mouth. In today’s publishing landscape, authors are expected to have 19 jobs. We are supposed to be marketers, brand builders, community builders, and strategic partners in our own success. It is exhausting and we should all be armed with more useful information on how to break through the noise. Jo Piazza is known as one of the most frank and honest voices in publishing when it comes to the realities of this business. She talks openly about advances, expectations, sales numbers, pre-orders, marketing budgets, bookstore relationships, and the emotional rollercoaster that comes with putting a book into the world. She believes authors deserve transparency. In this practical, no-spin workshop, Jo pulls back the curtain on what actually moves books and what is a waste of your time. Drawing on her experience as a bestselling traditionally published author, longtime journalist (who is on the other side of pitches) and indie bookseller (who chooses which books go into her shop) Jo walks writers through the real mechanics of book sales: how readers discover books, what makes them buy, and how authors can build long-term momentum that extends far beyond launch week.

Instructor

Jo Piazza