300 Literary Journalism: The Craft of Telling Books (SPANISH)

This workshop on Literary Journalism aims to bring participants closer to disseminating content related to literature, provide context about the publishing industry, the presence of literature in the media, the preparation of reviews, criticism, interviews, and coverage of events such as book fairs and readings, both in-person and digital.It seeks to define the different types of content and formats for traditional media, digital platforms, and social networks; to share tips and experiences in covering literary sources and apply them practically through exercises designed for everyday work.Themes:-The publishing industry and its relationship with the media.-Journalists, influencers, multimedia communicators.-The craft of reviewing: the distance between promoting and judging.-Interviews: how to introduce, question, and manage different types of interviewees and authors.-Management of editorial metadata and journalistic SEO.-Content for social media.

Taught by Vero Maza and Primitivo Olvera.

Instructor

Verónica Maza